Netflix achieved remarkable success in 2024, adding 18.9 million subscribers in the holiday quarter and a total of 41 million subscribers for the year. Key drivers included the global appeal of “Squid Game” Season 2 and live sports events, such as the Jake Paul vs. Mike Tyson boxing match and two record-breaking NFL games on Christmas Day.
The company announced price increases across several countries, including the U.S., where the basic plan with ads rose to $7.99 and the premium plan increased to $24.99. Despite these adjustments, Netflix maintained a low churn rate of 1.8%, underscoring its strong value proposition.
Financially, Netflix exceeded expectations, reporting $10.2 billion in revenue for Q4, a 16% year-over-year increase, and achieving $10 billion in annual operating income for the first time. For 2025, Netflix projects revenue between $43.5 billion and $44.5 billion, reflecting strong fundamentals and growth momentum.
Moving forward, Netflix will shift its focus from subscriber metrics to profitability and revenue as key performance indicators, aligning with its mature market position.
Read more: https://issueinside.blogspot.com/2025/01/netflixs-2024-success-record-growth.html
Netflix’s 2024 Success: Record Growth, Price Hikes, and Strategy Unveiled
Netflix drives growth with live sports, popular series, and strategic price changes. Netflix's 2024 Milestone: Strategic Growth and Indu...
issueinside.blogspot.com